The first official McDonald’s already opened up its doors in 1979 in Strasbourg, and it was followed by more than 1,225 additional branches up until now. The REINHOLD KELLER Group has been a long-term partner of McDonald’s since 1978 in the interior fit out sector. However, this partnership is not only based on the tremendous support during implementation of the individual projects, but also on the development of new concepts and ideas.
In terms of its history, France is a country that is marked by continuous change and further developments. From the early Renaissance on to the French baroque period through to today’s modernist architecture, the French have always had their own ″style″ and they presented this pride throughout the world.
A NEW CONCEPT IN TRADITION-CONSCIOUS FRANCE
In Aix-les-bains and Pontarlier, McDonald’s dared to take the next step and unveiled the new ″Natural Integrity″ concept. Since this concept – as the name already suggests – is mainly based on natural materials as well as warm shades of green, and clearly stands out with regional graphics alongside text messages in contrast to the previous interior of French McDonald’s restaurants, we were really excited and curious about the impact it would then make.
That’s because people in France are more accustomed to going into a McDonald’s restaurant that is filled with bright colors, with lots of knick-knacks, fancy things and abstract art. In Pontarlier, we gained a first impression together with McDonald’s design director Cyril Ayroles during the opening, and were overwhelmingly positively surprised at how well the visitors embraced the new concept.
ON THE BALL WITH NATURAL INTEGRITY RIGHT FROM THE START
We are really happy about the extremely positive and appreciative feedback from visitors and our customer on the successful start of the new concept in France. And, we can say with pride that we, from REINHOLD KELLER, have already been playing a role since the concept was designed right up to today’s rollout of the interior fit out concept.
"WE GREATLY APPRECIATED YOUR WORK"
With these words from our customer, we left Aix-les-bains and Pontarlier, but we are already looking forward to the further projects which are planned in France, during which we, from REINHOLD KELLER, can again present our flexibility, adaptability to individual wishes and speed.
Get a further impression of the ″Natural Integrity″ concept yourself, because we were already active in Switzerland, too (https://www.reinhold-keller.com/en/artikel/first-ray-and-natural-integrity-at-mcdonalds-in-switzerland/)…